• A$300

• 294 designs

• 134 designers

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Logo Design Brief

Vital Trend Health - Logo design brief

Company Overview:

'Vital Trend Health' is a data monitoring service that helps people track their blood biomarkers over time. Our goal is to provide users with clear, actionable and personal insights into their unique health trends, empowering them to make informed decisions about their well-being. We combine cutting-edge technology with a user-friendly approach to make health monitoring accessible.

Deliverables:

Logo design
Color palette
Typography suggestions

Design Style:

We want a modern and clean look that reflects our innovative, trustworthy, and approachable nature.

The design should be:
Minimalist: Simple and uncluttered, focusing on clarity.
Professional: Inspiring confidence and reliability.
Friendly: Welcoming to users without feeling cold or overly clinical.
Subtle: Hinting at health, data, or trends without obvious clichés (e.g., hearts or medical crosses).

Think along the lines of:
Soft gradients or clean lines to suggest sophistication and depth.
A mix of warm and cool tones to balance a tech-driven yet human feel.

Target Audience:
Primary: Health-conscious individuals (ages 25-55) who are tech-savvy and interested in monitoring their health through data.
Secondary: Medical professionals who might recommend our service.
The design should appeal to people who value intuitive, straightforward solutions and trust advanced health technology.

We’re inspired by brands like:
Apple – for its sleek, minimalist aesthetic.
Headspace – for its approachable, modern vibe.
Aesop - minimalist & elevated, gender neutral, quiet luxury
OURA Ring - visually appealing health insights
8 Sleep - high performance, cutting edge
Beam Supplements - minimalist, health-focus, muted palette
Stripe - clean, technology first, reliable

Use these as a starting point, but ensure our identity feels unique and tied to biomarker tracking.

Technical Requirements:

The logo must work in color and black-and-white.
It should be scalable for everything from app icons to print materials.
Deliver final files in vector format (AI, EPS) plus PNG and JPEG.

Applications:
Website
App
Business cards
Social Media
Brochures
Ads
Merch/clothing

Additional Notes:
Avoid overused health symbols (e.g., hearts, stethoscopes) unless they’re reimagined in a fresh, subtle way.
We want a design that feels forward-thinking, reflecting our focus on health trends and technology. Feel free to explore creative ways to represent tracking or data visually.

Tone of voice:
Empowering & supportive
Educational, clear, concise, warm, simplified, encouraging.
“This is your health. Your data. We are simply here to ensure it is accessible, trackable and actionable”
“We’re keeping an eye on your trends so that you can make positive, educated decisions about your health”
“We make understanding your biomarkers as simple as checking the weather—clear, accessible, and actionable.”

Logo Text

Vital Trend Health