• US$450

• 178 designs

• 73 designers

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Logo Design Brief

**Update** As a tech company and an App, we are finding the simpler more modern designs to be most appealing for our brand. Also, we are not looking for separate characters/images above or next to our logo, only the stylized word SCALE.

**NOTE: Take your time on a good design. I will not close this project out until the time is up. I will also award funds for second and third place and tip the winner if we use the final design in our business.**

I need a logo for our new business, SCALE, which provides automated administrative solutions for reptile breeders, such as automated website updates, voice assisted logging of cleanings/feedings, etc.

The Logo should be a blend of AI and Reptiles while being simple to read. 70-80% Tech, and 20-30% reptiles. Simpler is better. It should also include a smaller related image for use as a 'favicon'. We like shades of blue, which should be bright but also dark enough to work well on white AND black backgrounds.

Requirement 1: I envision the logo being the word SCALE formed by nodes and ciruits, like AI.

Requirement 2: Incorporating reptiles (subtly but noticable to reptile enthusiests is preferred).
Option A: Make the nodes/and circuits around the word SCALE form a reptile scale pattern (ball python preferrred, ball python scale pattern image provided for reference).
Option B: Incorporate a Ball Python in the letter 'S' (in SCALE) to bring in elements of reptiles (dragon example provided for reference), remember that we are looking for simplicity and abstract in our logo design. Also, the reptile hobby already has TOO MANY SNAKES in logos, so it should be somewhat subtle and not a duplication of all of the other reptile breeder logos. Incorporating a snake is plan B but can be used if abstract.

Additional images are provided that appeal to us, although most are a bit more complex than we would prefer.

Target Market(s)

Reptile Breeders

Logo Text

SCALE

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Elements of AI and Reptiles

Nice to have

• (1) favicon; and (2) a version that GLOWS with a background (like the tree and many other references)

Should not have

• Not too complex and no 'real' snake images

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Files

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