• US$150

• 83 designs

• 30 designers

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Logo Design Brief

Company Name: Cakewalk
Company Overview: Cakewalk is a cutting-edge AI-powered recruitment app that streamlines and automates the hiring process. The name "Cakewalk" represents effortlessness, speed, and simplicity, making hiring a smooth and enjoyable process rather than a complex challenge. The platform leverages AI and automation to help businesses find candidates efficiently.
Brand Personality: Innovative, Forward-thinking, Tech-driven, Approachable, Friendly, Engaging, Easy to use, Efficient, Streamlined, No complexity, Trustworthy – Professional, Reliable

Concept: The logo should convey simplicity, motion, and ease, possibly incorporating elements that reflect a "walk" or path or even a cupcake walking symbolizing a smooth hiring journey.
Imagery Ideas:
A "C" that resembles a pathway or road, playful cake element, but modern and tech-forward ( layered cake with a road or footprints through it)

Abstract icons representing AI or automation
Typography: Modern, sans-serif font with a balance of playfulness and professionalism, Montserrat is currently used inside the app

Color Palette:
Bright and inviting (teal, orange, purple, pastel pink) to give a fun and energetic feel
Contrasting professional tones for a tech-forward and polished look

What to Avoid:
Overly corporate, stiff, or generic designs, Complicated visuals that make the logo hard to recognize, Traditional recruitment/hiring symbols (e.g., generic briefcases or handshake icons)

Usage Requirements:
Logo should work in both color and monochrome
Scalable for digital (app, website, social media) and print (business cards, merchandise)
A simple icon version for app favicons

Key Message to Communicate:
Cakewalk makes hiring effortless and enjoyable—just like taking a walk or eating a piece of cake.







You said:

Target Market(s)

Businesses in the dental industry

Industry/Entity Type

Human Resources Tech more specifically dental industry recruitment

Logo Text

Cakewalk

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

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Nice to have

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Should not have

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