• C$150

• 66 designs

• 33 designers

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Logo Design Brief

Business Description:
Inukshuk Collective is dedicated to helping remote and Indigenous communities transition from diesel-generated electricity to sustainable energy solutions. We partner with First Nations to create renewable energy projects that reduce environmental impact, lower costs, and improve energy security. Our solutions integrate solar, wind, and hybrid energy systems while respecting Indigenous culture and traditions.

Our guiding philosophy is:
"Consider where you are, take what you have, and do what you can."

Logo Design Requirements:
1. Concept & Symbolism:

The logo should incorporate an Inukshuk, a traditional stone landmark used by Indigenous peoples as a guide and symbol of strength, unity, and direction.
It should reflect sustainability, energy transformation, and Indigenous cultural values.
Consider elements representing renewable energy (sun, wind, water, or a circular motion to represent sustainability).
The design should feel modern, strong, and meaningful, avoiding overly corporate or generic looks.
2. Style Preferences:

Modern yet natural.
Minimalist but powerful and symbolic.
Earthy tones like deep blues, greens, and warm neutrals to represent nature, energy, and Indigenous heritage.
A timeless and versatile look that works well across digital and print platforms.
3. Font & Typography:

Clean, modern, and professional.
Preferably a sans-serif font with slight organic elements (no overly corporate or rigid fonts).
The text should complement the icon rather than dominate the design.
4. Usage & Adaptability:

The logo should work in color and black & white.
Multiple versions required:
Primary logo (full version with text)
Icon-only version (for social media, favicon, and app use)
Horizontal and vertical variations
Needs to be scalable (must look good on a website, business cards, banners, and merchandise).

What to Avoid:
🚫 Overly complex designs—keep it clean and recognizable.
🚫 Cliché eco symbols (e.g., generic leaves, generic solar panels).
🚫 Cartoonish or playful elements—this should be professional and meaningful.

Logo Text

Inukshuk Collective