Create a logo for Market Leaders

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This customer received 63 logo designs from 24 designers. They chose this logo design from A10 as the winning design.
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Logo Design Brief
We need a logo design for our new program called Market Leaders. This program is intended to help coaches, speakers, and business owners become the #1 in their industry. We would like to see designs that use metallic royal purple and navy blue. The final design should communicate becoming the best and leadership. We want a design that we can use for our potential printed materials and for social media also
WHO WE ARE:
We transform ambitious entrepreneurs into industry titans. Our program helps established business owners, coaches, and consultants break through plateaus and claim their position as the undisputed leaders in their space.
DESIGN VIBE:
We need a logo that SCREAMS "next level" without trying too hard. Think sophisticated power meets modern innovation. The kind of logo that makes other entrepreneurs think "Damn, I need to level up."
REQUIRED ELEMENTS:
Program Name: "Market Leaders"
Must work across multiple platforms:
• Social media (profile pics, headers)
• Course materials
• High-end printed collateral
• Video intros/outros
EMOTIONAL TRIGGERS:
The logo should make our target audience (ambitious 6-7 figure entrepreneurs) feel:
Like they're joining an elite club
That transformation is possible
That market leadership is within reach
Modern and innovative, NOT outdated or basic
DESIGN INSPIRATION:
Think premium tech meets exclusive mastermind. We want the sophistication of Apple mixed with the exclusivity of American Express Black Card.
BONUS POINTS:
Subtle AI/tech integration in the design
A mark that can stand alone as an icon
Hidden meaningful symbolism
Design that implies forward movement/progression
Remember: This logo needs to resonate with entrepreneurs who are TIRED of looking/feeling "small time." Make it worthy of a market leader.
Target Market(s)
Business owners, SME
Industry/Entity Type
Business and marketing consultancy
Logo Text
Market Leaders
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Cheesy "success" imagery (no mountains, arrows, graphs) Anything that looks template-based Overly complex designs that won't scale Obvious "coaching" or "guru" vibes