Logo design for Real Estate Media Company

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This customer received 495 logo designs from 165 designers. They chose this logo design from Amduat Design as the winning design.
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Logo Design Brief
We are doing a big rebrand of our real estate media company based in Phoenix Arizona. Our main colors are black and white with a small hint of orange. I would like to incorporate the orange in a very suttle yet unique way. I would like a modern logo with the initials being SM that stands for our company name Select Media Co. I'm looking for something sleek, modern, and minimalistic. My goal is to have brand identity with this logo.
Industry/Entity Type
Media & Marketing
Logo Text
SM Select Media Co.
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Minimalist Font
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black Letters
Nice to have
- minimal orange accent
Should not have
- Objects or drawings