• US$110

• 11 designs

• 3 designers

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Logo Design Brief

E-spresso Gaming Café is a hybrid coffee shop and e-sports gaming lounge located in Grand Forks, ND. We need a modern, eye-catching logo that reflects our unique combination of premium coffee culture and high-performance gaming.
Design Requirements:
✅ Style: Modern, sleek, and slightly futuristic with a welcoming feel.
✅ Color Palette: Brand Colors Guide
Primary Colors:
Coffee Brown (#6F4E37): Represents warmth, comfort, and coffee culture.
Cream Beige (#F5F5DC): Adds a welcoming and soft touch.
Accent Colors:
Neon Green (#39FF14): Reflects energy, gaming culture, and technology.
Electric Blue (#007FFF): Adds a vibrant and modern feel.
Bright Purple (#8A2BE2): Conveys creativity and excitement.
✅ Logo Elements: Should creatively represent coffee and gaming—consider symbols like a coffee cup, controller, headset, pixel art, or a power button.
✅ Typography: Clean, bold, and readable. Avoid overly playful or generic fonts.
✅ Logo Usage: Must be versatile for signage, menus, merchandise, social media, and website branding.

Additional Notes:
We’d love a distinctive icon that can be used standalone.
The design should appeal to gamers, young professionals, and coffee lovers alike.
Must be original and unique—no clipart or generic templates.
Open to creative interpretations that make our brand stand out in the coffee and gaming space.
Deliverables:
High-resolution vector files (.AI, .EPS, .SVG)
Transparent PNG and print-ready PDF
Variations for light and dark backgrounds
Favicon or small icon version
Looking forward to seeing your creative ideas! 🎮☕
I have attached branding guide colors, logo design idea mockups to get ideas flowing, and mood boards for vibe setting.

Target Market(s)

Our target audience consists of students, young professionals, and gaming enthusiasts who seek a modern, social, and immersive experience combining premium coffee with high-performance gaming. Key Demographics: 🎮 Gamers & Esports Enthusiasts – Casual and competitive players looking for a space to play, stream, and engage with the community. ☕ Coffee Lovers – Individuals who appreciate high-quality, locally sourced coffee and a unique café atmosphere. 👩‍💻 Students & Young Professionals – UND students, freelancers, and remote workers looking for a third space to study, work, or socialize. 👨‍👩‍👧‍👦 Casual Visitors & Families – Parents and kids seeking a relaxed, welcoming environment with gaming and café options.

Industry/Entity Type

Café / Food & Beverage Gaming / Esports / Entertainment

Logo Text

E-spresso Gaming Café

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern, sleek, and professional design that blends gaming and coffee culture. Legible and versatile typography that works for signage, merchandise, and digital branding. Balanced representation of coffee and gaming, without one overpowering the other. A color palette that reflects warmth, energy, and technology, such as a mix of earthy coffee tones and neon gaming hues. Scalable and adaptable for various applications (website, packaging, merchandise, and storefront signage).

Nice to have

• Iconography inspired by gaming and café culture, such as a coffee cup with subtle gaming elements (joystick, pixels, or buttons). Minimalist but engaging designs, avoiding excessive clutter while making the brand memorable. A futuristic or slightly retro gaming touch, incorporating neon accents, pixel art, or digital elements. A monogram version (EGC or E-spresso) for smaller branding needs, such as social media icons. Creative play with negative space, possibly forming a coffee cup, game controller, or keyboard keys within the design.

Should not have

• Overly complex or cluttered designs that lose clarity at smaller sizes. Cartoonish or childish elements, as the brand targets young professionals and serious gamers. Cliché gaming icons (like generic controllers or exaggerated pixel art) that don’t feel original. Too much emphasis on either coffee or gaming – the logo should strike a balance.

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Files

Download all files - 0.5 MB