• €110

• 111 designs

• 42 designers

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Logo Design Brief

1. Brand Overview
The brand CryptoASICS is an e-commerce platform specializing in the sale and hosting of ASIC miners for cryptocurrency mining. We need a professional and distinctive brand identity that reflects our industry, values, and vision.

2. Logo Style and Concept
We are looking for a memorable, clean, modern, and approachable logo that effectively communicates our brand's essence. The design should be simple yet impactful, making it easy to recognize and reproduce across various media and applications.
One of our key objectives is to create a logo so attractive and stylish that people would want to wear it on a t-shirt.

3. Typography and Wordmark
- We prefer using cryptoASICs as the main brand representation.
- The differentiation between "crypto" and "ASICs" should be visually clear through color contrast, tone variation, or case differentiation (e.g., lowercase for "crypto" and uppercase for "ASICs").

4. Imagotype, Icon & Favicon
- The logo must be accompanied by a powerful and recognizable imagotype, designed for optimal use as a social media profile icon (e.g., Instagram, Twitter, Discord) and as a favicon for the website.

- Proposed adaptations for the imagotype:
1.The imagotype can take inspiration from the protective metal grille of a ventilation fan, commonly found in ASIC mining machines. This grille is characterized by concentric circles and crossed lines, symbolizing the importance of ventilation and cooling in these devices. The metallic pattern of the grille could potentially incorporate the letters 'c' and 'A' from cryptoASICs, creating a more integrated design. Additionally, the imagotype could also draw inspiration from the image of an electronic chip, emphasizing the technological aspect of the brand.
2. Cryptocurrency icon resemblance: Another idea is to design the imagotype to resemble the icon of a cryptocurrency, reinforcing the brand's connection to the crypto industry and enhancing its recognizability.
3. Electronic circuit elements: Integrate subtle circuit-like details within the design to emphasize technology and blockchain.
4. Color integration: Use the defined color palette (see below) to maintain consistency across all branding elements.
5. Simplification for versatility: Ensure the imagotype is clean and works well in both digital and physical formats.


5. Color Palette
The primary color palette is inspired by soft pastel tones and includes the following hex codes:
- #0AC69A (Green Turquoise)
- #5DDBBC (Light Mint Green)
- #87E3CE (Soft Aqua)
- #ACEBDD (Pastel Green)
- #EBFAF7 (Very Pale Mint)

This palette is inspired by the colors commonly seen on motherboard components, emphasizing the brand's connection to technology and hardware. It can be seen as an example in the design project shared on Dribbble: Route Logo Design (https://dribbble.com/shots/23718912-Route-Logo-Design).

Note: While we encourage designers to take inspiration from this palette, it is not mandatory. We are open to exploring other creative color combinations that align with the brand's modern and approachable identity.

Additionally:
- Black (#000000) or a dark gray tone may be used for the logo when placed on white backgrounds.
- White (#FFFFFF) will be used for the logo when placed on black backgrounds.

6. Design Elements & Inspiration
- We appreciate the subtle use of electronic circuit patterns, similar to those found in the Bitcoin logo, without making the design too complex or overloaded.
- The first 'S' should resemble the dollar sign ($), styled similarly to the 'B' in the Bitcoin logo. This modification applies exclusively to the first 'S', and the second one should remain unchanged.

7. Practical Considerations
- The logo must be easily identifiable and scalable, ensuring clear visibility across different sizes and applications.
- It should be versatile and maintain clarity in one-color and two-color variations for use in embroidery, screen printing, and other production techniques.
- One of our key objectives is to create a logo so attractive and stylish that people would want to wear it on a t-shirt.

8. Additional Requirements
- Gradients are not allowed. We prefer solid, clean, and flat designs.
- Provide color variants (full color, monochrome, one-color versions) and the HEX, RGB, and CMYK color codes used.
- Include typography details (fonts used and licensing if applicable).
- Provide favicon and social media versions of the imagotype (e.g., 16x16 px, 32x32 px).
- If possible, include a short usage guide for the logo (e.g., minimum sizes, clear space guidelines).

Target Market(s)

crypto miners

Logo Text

cryptoASICs

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• **MUST HAVES:** 1. The word must be written as **cryptoASICs**, exactly with that capitalization (lowercase and uppercase). We will automatically dismiss any logo that uses only uppercase letters. 2. The icon must include **both the letters C and A**. A design with only the C will not be accepted, as selling ASICs is our primary business activity. 3. We expect the **dollar symbol ($)** to be incorporated into the first **S** in ASICs, with **two bars above and two bars below**, exactly as seen in the **B** of the Bitcoin logo. 4. We especially like designs where the **initial C is surrounded by circuits**, although another good option could be having circuits extend from the entire word **cryptoASICs** (without unnecessary extensions). It is preferable for the circuits to extend **upwards and downwards** rather than horizontally. 5. If the **initial C is surrounded by circuits**, this circuit pattern must be used to create a separate icon that also includes the letter **A**. 6. Using the **proposed color palette** is now **MANDATORY**. Please avoid using any other colors. 7. We prefer logos where the **icon is not placed above the cryptoASICs brand name**.

Should not have

• **MUST NOT HAVES:** 1. We **hate the use of picks and shovels** typically associated with traditional mining. These are **strictly prohibited**. 2. The use of a **fan grille** is restricted to being applied to the letter **C** in ASICs. We do not like it as the starting point or as the primary icon.

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Files

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