Logo Branding for Real Estate Agent
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This customer received 165 logo designs from 54 designers. They chose this logo design from Stelery as the winning design.
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I’m looking to refresh my real estate brand logo while maintaining its clean, modern, and professional aesthetic. I’d like to keep it aligned with my current brand guidelines but refine it for a more elevated and sophisticated look.
Key Elements to Retain:
Typography: The Montserrat typeface (SemiBold and Light) should remain the primary font, as it aligns well with my brand’s professional and open feel. However, I’m open to slight refinements in spacing or weight balance to enhance the overall look.
Color Palette: Stick with the existing black (#000000), dark gray (#383A3C), and light gray (#C0BFBF) tones. I want to maintain the strong, timeless contrast but would consider subtle refinements for a more premium finish.
Minimalist & Modern Style: The logo should remain clean and simple, without excessive design elements, ensuring it looks sleek across various applications (website, print, signage, etc.).
Possible Enhancements:
Typography Treatment: Perhaps a refined kerning or minor tweaks in the lettering to make the brand name stand out more effectively.
Symbol/Icon (Optional): If an abstract, subtle real estate-related symbol (such as a geometric house outline or architectural element) can be incorporated tastefully without making the logo feel cluttered, I’d love to explore that.
Versatility: The logo should work well in both dark and light versions, maintaining clarity and legibility on all backgrounds.
Let me know your thoughts, and I’d love to see a few refined concepts!
Looking forward to your creative input.
Best,
Francis Domingo
Updates
I just don’t think the designers are getting after a detailed brief
Target Market(s)
LUXURY
Industry/Entity Type
REAL ESTATE
Logo Text
Francis Domingo Personal Real Estate Corporation or just Francis Domingo PREC* OR Francis Domingo
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Surprise me. Something clean
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- JUST EITHER MY INITIAL F OR D OR FD AS THE LOGO EMBLEM
Nice to have
- CLEAN MODERN
Should not have
- No houses