Fresh Connect & Fresh Connect Home Deliveries - separate branding

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Graphic Design Brief

We need a brand separation between Fresh Connect (B2B) and Fresh Connect - Home Deliveries, while maintaining a consistent visual identity across both brands.
The goal is to distinguish the two services clearly while ensuring brand recognition remains strong and connected.
We also have a couple of new tagline ideas for FC B2B -
"Rooted in Family, Dedicated to Freshness."
"Sustainably Sourced, Family Delivered."
"Fresh. Reliable. Responsibly Sourced."

We want to keep our existing logo (as they are already on our vans, uniforms, and materials) but require all the branding vector files, font, brand kit, colour pallet, ownership of brand. We used someone over 10 years ago and have never been passed all this so our marketing is very mismatched as we don't have any fonts, colour pallet etc.
We need:
a new logo for Fresh Connect - Home deliveries.
Fresh Connect - the same logo but we need all the fonts, colours etc for our continued marketing.
Logo usage guidelines
Colour palette
Typography guidelines
Iconography
Do's and don'ts
Brand book design
make editable Instagram Post Ads Template for social media advertisment
make marketing merchandise mockups related to your business
give you Copyrights document of your logo

Additional information
-I can Provide current marketing materials and initial ideas for the home delivery logo as references
also see our website:
www.freshconnectuk.com


Files
Download all files - 9.2 MB
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Untitled
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FC Logo
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Tim Wickham
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Tim Wickham Headshot
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Georgia K - Headshot
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Georgia Kington
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Ashleigh Kington Headshot
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Ashleigh Kington
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August 2020 xmas
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August 2020 copy
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FC Logo
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PDF
Fresh-Connect-Business-Card-Master-1
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LOG
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Logo 2015
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FC Van New
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Logo
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Home delivery
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Home delivery
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Payments
1st place
£90
Participation payments x 4
£10
Total
£130

Project Deadline
06 Feb 2025 08:30:48 UTC
Language

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