• US$190

• 39 designs

• 22 designers

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T-shirt Design Brief

Background:
Cocky Rooster is all about bold flavors, unforgettable experiences, and a revolutionary take on chicken wings, tenders, and scratch-made sauces. Our brand is edgy, modern, and a little rebellious—designed to stand out and be remembered. For our grand opening in Columbia, SC, we want a shirt that reflects both the Cocky Rooster attitude and the pride and passion of the local community.

Concept:
The design should tap into the heart of Columbia's identity: Gamecock pride. Using the University of South Carolina’s signature garnet and black color scheme will immediately connect with the community, evoking a sense of school spirit and pride. Any subtle tie-ins to football, tailgating, or the vibrant energy of Gamecock Nation will make this shirt a must-have.

Key Elements:

Colors: Stick to USC’s garnet and black to match the vibe of the community. These colors resonate deeply with Columbia’s sports culture and school pride. Any reference to a rooster should have it wearing a gold chain/necklace.

Logo Integration (attached): Incorporate the Cocky Rooster logo prominently, ensuring it stands out but blends seamlessly with the USC-inspired theme.

Local Flavor: Use design elements like a football, a rooster mascot, or even a cheeky nod to tailgating (think: a chicken wing in one hand, a foam finger in the other).

Text and Typography: Bold, modern, and energetic—think phrases like:

“Cocky in Columbia!”
“Cluck Yeah, Gamecock Country!”
"Cluck yeah, Columbia!"

Graphic Details: Consider adding details like a chicken perched on a football goalpost, a rooster wearing a Gamecock-style jersey, or a stylized tailgate scene featuring wings and sauces.

Style and Feel:
This shirt should feel like it belongs at a USC tailgate—fun, fresh, and something people are excited to wear on game day or around town. It should appeal to students, alumni, and locals alike, blending seamlessly with Columbia’s school spirit.

Purpose:
This isn’t just a piece of merch—it’s a statement of pride, for both Cocky Rooster and Columbia. It’s a celebration of the Gamecock Nation’s energy and passion, combined with our bold take on chicken. The shirt should be a keepsake, something people want to wear long after the grand opening.

Conclusion:
We want a design that’s loud, proud, and undeniably Columbia. Tie in school spirit and football culture while staying true to Cocky Rooster’s bold, edgy brand. Let’s create something that turns heads, sparks conversations, and celebrates the start of something amazing in Gamecock Country.

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Files

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