• US$179

• 18 designs

• 8 designers

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Logo Design Brief

Project Description: Logo Design for Parker’s Chase the Wild

Overview:

Parker’s “Chase the Wild” is an Instagram channel (@Parkers_ChaseTheWild) that celebrates the journey of a teenage hunter, blogger, and outdoor enthusiast. As a growing voice in the hunting and outdoor community, Parker shares his experiences hunting across the U.S., reviewing lodges and guide services, and exploring the gear that fuels his passion.

The logo should embody the adventurous spirit of hunting, Parker’s youthful enthusiasm, and his dream of turning this passion into a full-time career in the outdoor industry. While Instagram is the primary platform, we have plans to scale and grow into other channels as well as merchandise in the future.

About Parker:

Parker is a teenage hunter with a deep love for the outdoors and a commitment to sharing authentic stories from the field. His Instagram channel serves as a hub for:
• Hunting Adventures – Documenting deer, turkey, waterfowl, upland bird hunts, and more.
• Gear Reviews – Highlighting trusted equipment, from bows and firearms to apparel and outdoor accessories.
• Lodge & Guide Service Reviews – Sharing insights on experiences at hunting lodges and with outfitters across the U.S.
• Outdoor Lifestyle – Inspiring others with a blend of education, entertainment, and passion for the wild.

Parker hopes to work in the hunting and outdoor industry full-time one day, and this logo will represent his vision as his personal brand grows.

Design Goals:

The logo should:
1. Reflect Parker’s Personality – Rugged, adventurous, youthful, and passionate about the outdoors.
2. Incorporate Hunting Elements – Parker prefers something featuring a bugling elk. You can also try incorporating “Parker’s” in a smaller font, while keeping the main focus on “Chase The Wild” in a larger font.
3. Be Versatile – Work seamlessly across platforms like Instagram, apparel, stickers, and video watermarks.
4. Use an Earthy Palette – Greens, browns, blacks, and neutral tones, with a brighter accent color for contrast.
5. Be Bold and Clean – The design should be minimalist yet rugged, ensuring it is easily printable and embroidery-friendly for merchandise.

Brand Inspiration for Designers:

To guide the logo’s design, the following brands offer excellent inspiration:
• Sitka Gear – Clean, modern, and nature-inspired designs with camo and wildlife motifs.
• Yeti – Minimalist and bold, with strong typography and versatile branding.
• Patagonia – Nature-centric with abstract shapes and vibrant yet earthy colors.
• Black Rifle Coffee Company – Edgy, masculine, and bold with strong visual elements.
• KUIU – Sleek, geometric, and outdoor-focused with abstract symbols.
• First Lite – Rugged and professional, with earthy tones and sharp designs.
• MeatEater – Hunting and conservation-focused with a balance of traditional and modern aesthetics.
• Born and Raised Outdoors – Rustic and approachable, highlighting camaraderie and adventure.
• HuntStand – Crisp, professional typography paired with hunting and geographic symbols.
• 24.7 Hunt – Outdoor-driven design with a focus on clean graphics and hunting imagery.

Key Elements to Consider:
• Typography – Bold sans-serif or block fonts that convey strength and simplicity.
• Symbolism – Bugling elk (preferred), deer antlers, rifles, arrows, mountains, rivers, or other wildlife-inspired imagery.
• Style – Minimalist yet rugged, suitable for digital and physical applications.
• Color Palette – Earth tones (greens, browns, blacks, oranges) with a brighter accent color for contrast.

Deliverables:
• Primary logo in vector format (AI, SVG) for scalability.
• Alternate versions for dark and light backgrounds.
• Icon version for smaller applications (e.g., social media avatars).
• A brief design rationale explaining the choices made.

Story Behind the Brand:

Parker’s Chase the Wild is more than just a hunting channel; it’s a story of a teenager chasing his dreams in the great outdoors. From early mornings in tree stands to evenings by the fire at remote lodges, Parker shares the highs and lows of every hunt with authenticity. This logo will be a symbol of his journey and his aspiration to inspire others to explore the wild.

By creating this logo, you’re helping bring Parker’s vision to life and setting the foundation for a brand that could one day shape the hunting and outdoor industry.

Logo Text

Parker’s Chase the Wild

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Logo styles of interest

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