Brown Squared
Logo Design Brief
Hi, I'd like to create a brand. Named "Brown Squared" ("B Sqrd" shortened, or "B" to the root of 2 as a logo). The brand stands for Elegance (subtle and minimal in design, represented with a single damask pattern background / icon. Pastel tones of brown, shades of grey, taupe, khaki, cream, with a confident/cheeky dash / overlay of the more bold seasonal palette such as mustard, Yellow ochre, burgundy, navy, purple, Red). This concept is that of Journey's, both Business and Personal. A consultant, guiding businesses on strategic optimisation, branding and investment financing, whilst also guiding individuals on health and mindful well-being.
Fonts:
1) For the shortened "B² Sqrd":
The letter "B" in an italic>vintage>script font demonstrating elegance and curves of mastery (e.g. 'Brock Script'). The "Sqrd" and "²" (root sign adjacent to the "B") in a more simple>tall>clean font (e.g. 'Gills Sans Condensed')
2) For "Brown Squared":
Swap fonts e.g. "Brown" in simple font, "Squared" in the elegant script font.
Print / Icon:
A single Damask Print. Happy to consider variations, however, I like the idea of a print that is slimmer at the top and wider at the bottom - like a bottom-curved vase.
Logo Text
"B² Sqrd" (shortened), or, "BrownSquared"
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.