Paddle Artwork Design for SOLO by Racket Evolution
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This customer received 38 graphic designs from 8 designers. They chose this graphic design from nanocb72 as the winning design.
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Graphic Design Brief
### **Design Crowd Project Description: Paddle Artwork Design for SOLO by Racket Evolution**
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#### **Project Overview**
We are seeking a talented designer to create a sleek, professional, and visually striking artwork design for our pickleball paddle called **SOLO**. The paddle will be part of our **Racket Evolution** brand, and this design will set the tone for our innovative, high-performance product line.
website: https://www.racketevolve.com/
The design should balance **modern aesthetics** with **minimalist principles** to keep production costs low. While the artwork should stand out on the court, it must use **minimal additional colors** to maintain cost-effectiveness (e.g., 1-3 colors outside the base background).
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#### **Required Design Elements**
1. **Brand and Paddle Name**:
- The word **SOLO** should be prominently displayed on the paddle.
- The company name, **Racket Evolution**, should also appear but can be more subtle or complementary.
2. **Technical Text**:
- Include the text: **Carbon Friction Surface 16mm**. This can be smaller and strategically placed to highlight the paddle's technology.
3. **USA Pickleball Approved Logo**:
- The design must include the **USA Pickleball Approved** logo. You may find examples of this logo online to use as a placeholder. The placement should be clean and professional, fitting seamlessly into the design.
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#### **Style Guidelines**
1. **Inspiration**:
- Take cues from popular pickleball paddle designs from brands such as **JOOLA**, **Selkirk**, and **Electrum**. We will provide visual examples for reference.
- While inspired by these designs, your work should remain original and distinctive.
2. **Color Palette**:
- Use **minimal additional colors** beyond the paddle's base color (1-3 complementary colors max). Focus on clean, bold contrasts for a striking yet cost-effective look.
- Avoid gradients or intricate color patterns that may increase production costs.
3. **Design Aesthetics**:
- Clean, bold, and modern.
- Minimalist geometric patterns or dynamic shapes are preferred.
- Subtle texture or visual effects are welcome but should remain simple and cost-efficient.
4. **Placement and Balance**:
- Ensure text and logos are well-balanced across the paddle’s face.
- Avoid clutter—each design element should serve a purpose.
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#### **Submission Requirements**
1. **File Format**:
- Submit vector-based designs in **.AI**, **.EPS**, or **.SVG** formats. Include a high-resolution **.PNG** mockup for review.
2. **Mockup**:
- Provide a realistic mockup of your design on a pickleball paddle template. Ensure that text, logos, and design elements are appropriately scaled and positioned.
3. **Explanation**:
- Include a brief description of your design concept, particularly how it aligns with the minimalist, performance-driven ethos of **Racket Evolution**.
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#### **Judging Criteria**
- **Originality**: Does the design stand out while maintaining a professional and modern aesthetic?
- **Brand Fit**: Does it reflect the innovative and high-performance identity of the **SOLO** paddle and **Racket Evolution**?
- **Practicality**: Is the design feasible for manufacturing with minimal colors and clean execution?
- **Clarity**: Are all required elements (text, logos) visible and legible without overwhelming the design?
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#### **Examples and Reference Material**
We will provide:
- Images of popular paddle designs for inspiration.
- The **USA Pickleball Approved** logo (or placeholder).
- A paddle template for accurate mockups.
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This is a fantastic opportunity to design for a company pushing the boundaries of pickleball equipment. We’re looking for something bold, unique, and truly reflective of innovation. Show us what you’ve got!
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- excessive coloring as the ink will cover the surface of the board and reduce performance.