Coffee Label Design - for university branded coffee

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This customer received 23 packaging designs from 7 designers. They chose this packaging design from alt+o as the winning design.
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Packaging Design Brief
You will be design a new coffee pacakge, specifically a full color label for 12oz and 16oz bags.
Important: For all designs we purchase, the designers must complete the attached Copyright Transfer Agreement.pdf file and return to copyright@coffeesupplygroup.com.
Please use the CoffeeLabelTemplate.ai file for proper sizing, color mode (CYMK) and resolution. The area in the golden box near the bottom MUST be left empty. All other areas can be used for your design.
A specification document is attach.
Please note we often chose 2nd and 3rd place designs, and compensate for all selected designs.
Target Market(s)
See the attached design brief
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See the attached design brief
Nice to have
- See the attached design brief