Staci’s Sandwich Joint Grand Opening Door Flyer
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This customer received 108 flyer designs from 40 designers. They chose this flyer design from DA. as the winning design.
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Flyer Design Brief
1. Project Title
• “Flyer Design for Sandwich Shop Grand Opening”
• Why it’s effective: Direct and to the point, highlighting the purpose of the design.
2. Project Description
• “We’re looking for a professional designer to create a vibrant and modern flyer for our sandwich shop, Staci’s Joint. The flyer should emphasize our handcrafted sandwiches, fresh-baked bread, and house-made meats. As a women & family-owned business, we want this aspect prominently displayed. The flyer should also include our logo, a ‘Grand Opening’ and our website: StacisJoint.com. We want the design to be clean, bold, and visually appealing to attract customers. We also would like a QR code so they can scan to load of the website to order online, but also list it.
• Why it’s effective: Clear goals, modern style preference, and necessary details outlined.
3. Visual Style
• “Modern, bold, and clean design with bright, appetizing colors. Focus on high-quality imagery of sandwiches, sleek fonts, and an inviting layout.”
• Why it’s effective: Communicates the desired aesthetic and tone.
4. Key Details to Include
• Business Name: Staci’s Sandwich Joint
• Taglines:
“Women & Family Owned”
“Handcrafted Sandwiches Made with Love”
“Fresh Baked Bread”
“House-made Slow Roasted House Specialties”
“Gluten-Friendly”
“Vegan-Friendly”
“7:00am Fresh Daily Grounded Coffee and Breakfast”
• Call-to-Action: “Order Online at StacisJoint.com”
• Placeholder for the logo.
• Size: 4.25 x 11 (Door Hanger)
• File Format: High-resolution PDF, JPEG, or PNG.
• Print-Ready: Include bleed margins and ensure print clarity.
6. Tone
• Friendly and professional. Highlighting that your business is women-owned adds a unique and personal touch vs deli meat shops. We are a gourmet sandwich shop, with fresh baked bread, house-made meats, with gluten and vegan options. Each sandwich is made with love.
Target Market(s)
Coffee drinkers for morning crowd and sandwiches for lunch
Industry/Entity Type
Sandwich Shop
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See Description
Nice to have
- Use website to get a feel for color theme
Should not have
- NA