Graphic Design Collateral for KHF Young Leaders Y2K Event

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Advertisement Design Brief
Project: Graphic Design Collateral for KHF Young Leaders Y2K Event
Client: Kapiolani Health Foundation Young Leaders
Date: September 19, 2025
Time: 6:00 PM - 10:00 PM
Location: BSIDE, 1200 Ala Moana Blvd, 2nd Fl, Honolulu, HI 96814
Theme: Y2K
Objective:
To create visually engaging and on-brand graphic design collateral that effectively communicates the theme and excitement of the KHF Young Leaders Y2K Event.
Updates
Went on vacation/holiday
Target Market(s)
Young professionals, ages 21-40, interested in supporting the Kapiolani Health Foundation.
Industry/Entity Type
Healthcare
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Collateral Requirements: • Invitation: o Digital and printable versions o Include event details (date, time, location, RSVP information) o Incorporate Y2K aesthetic (e.g., bold colors, chunky fonts, digital effects) Theming: Embrace the Y2K aesthetic with a focus on iconic technology of the era and gender-neutral visuals. Think shimmering AOL chat boxes, witty away messages, and the iconic Windows screen saver with the flying-over-green-hills-cow. Incorporate these elements into the design in a playful and inclusive way. For example, use a stylized chat box as a frame for event information or create social media graphics that mimic the look of early internet interfaces. This approach will not only evoke nostalgia but also add a unique and interactive dimension to the event's branding. Key takeaways: • Focus on iconic Y2K technology: AOL chat boxes, away messages, Windows screen saver. • Incorporate technology in a playful and inclusive way: Use as design elements, social media graphics. • Evoke nostalgia and add a unique dimension to the event's branding. • Typography: o Using the NOW! That's what I call music look and feel. Utilize a mix of bold, chunky fonts reminiscent of early 2000s design (e.g., Impact, Arial Black) o Consider using a more modern font for readability and contrast.