Rebranding an old dental practice to a new one! Dwell Dental
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This customer received 350 logo designs from 138 designers. They chose this logo design from Tube light as the winning design.
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Logo Design Brief
We have decided on a name change for our dental practice....Dwell Dental. It was Ross & Cammack family dentistry, but we are moving to a more uniform/sleek name. Dwell, because it describes us. A 50 year old practice in Fort Worth, TX. Where patients feel like family, we don't do any marketing, they just come to be loved and served. We are an established practice in town, so we don't have to be too fancy with the logo change...just clean and it tells a story. To Dwell somewhere is to be in the presence of...to think...to be served. We want to serve our patients and be present with them. We have some initial designs from a friend of mine, but don't love any. I have included some of them below as well as color schemes that we do like. Overall, I like the font, but open to change. We are an adult heavy practice, so we don't need a playful/kid design. The logo should support our name and invite a story. Thank you!!
Target Market(s)
50-70 year old adults
Industry/Entity Type
Dental
Logo Text
Dwell Dental. With a logo that describes who we are. I don't really want a tooth, because people know we are a dental office.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Dwell Dental. A logo that invites a story on what it means.
Nice to have
- Would love an overtly hidden 'J' and 'R' in the logo. An ode to the last names of the dentists who had this practice before me.
Should not have
- A tooth in the logo. I