Rebranding an old dental practice to a new one! Dwell Dental

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Contest winning design

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Logo Design Brief

We have decided on a name change for our dental practice....Dwell Dental. It was Ross & Cammack family dentistry, but we are moving to a more uniform/sleek name. Dwell, because it describes us. A 50 year old practice in Fort Worth, TX. Where patients feel like family, we don't do any marketing, they just come to be loved and served. We are an established practice in town, so we don't have to be too fancy with the logo change...just clean and it tells a story. To Dwell somewhere is to be in the presence of...to think...to be served. We want to serve our patients and be present with them. We have some initial designs from a friend of mine, but don't love any. I have included some of them below as well as color schemes that we do like. Overall, I like the font, but open to change. We are an adult heavy practice, so we don't need a playful/kid design. The logo should support our name and invite a story. Thank you!!

Target Market(s)

50-70 year old adults

Industry/Entity Type

Dental

Logo Text

Dwell Dental. With a logo that describes who we are. I don't really want a tooth, because people know we are a dental office.


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Dwell Dental. A logo that invites a story on what it means.
Nice to have
  • Would love an overtly hidden 'J' and 'R' in the logo. An ode to the last names of the dentists who had this practice before me.
Should not have
  • A tooth in the logo. I

Files
Download all files - 1.2 MB
PNG
Screenshot 2024-12-13 at 9.30.25 AM
Friday, December 13, 2024
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Screenshot 2024-12-13 at 9.30.10 AM
Friday, December 13, 2024
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Screenshot 2024-12-13 at 9.30.00 AM
Friday, December 13, 2024
Payments
1st place
US$260
Participation payments x 4
US$10
Total
US$300

Project Deadline
15 Dec 2024 17:27:32 UTC
Language

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