• US$340

• 199 designs

• 76 designers

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Logo Design Brief

We need a distinct, premium-quality logo for our new artisanal ice cream brand, Amaz'Ice. The logo should convey the essence of the Amazon rainforest—its lush nature, vibrant colors, and authentic flavors—while remaining elegant and modern. The base line is in french and means An adventure in the heart of the Amazon.

Brand & Positioning
Brand Name: Amaz'Ice
Baseline: “Une aventure au cœur de l’Amazonie”

Amaz'Ice is a premium artisanal ice cream brand drawing inspiration from the biodiversity and rich flavors found in the Guianas Plateau. Its creations highlight rare, authentic ingredients that reflect the lush Amazon rainforest and the fusion of artisanal craftsmanship with culinary innovation. The logo should embody this exotic, natural, high-quality, and distinctly modern universe.

Objectives
Design a memorable, distinctive logo that remains legible even at small sizes.
Reinforce the brand positioning: delivering a unique gustatory experience rooted in the Amazon, combined with a refined touch.
Convey nature, exploration, adventure, and freshness while maintaining a premium feel.
Key Elements
The Toucan

The toucan is central to the visual identity. It represents exotic wildlife, wonder, and the uniqueness of Amaz'Ice products.
Its depiction should be elegant, vibrant, and balanced—neither too realistic nor overly playful—reflecting a premium brand image.
Visual World

A natural, lush environment: foliage, deep greens, with vibrant accents reminiscent of tropical fruits.
The logo should harmonize with floral or vegetal graphics without losing clarity.

Graphic Style & Tone
Playful & Vibrant: Positive energy, a warm atmosphere, evoking exotic discovery.
Premium & Subtle: Balance the playful aspect with visual sophistication. The result should feel “nature-chic” rather than childish.
Contemporary & Legible: Use a modern typeface, easily identifiable and complementary to the toucan illustration.

Color & Typography
Color Palette:
Dominant hues: deep greens to evoke the jungle, combined with one or two brighter colors (yellow, orange, red) for the toucan’s beak and small details.
Avoid a cluttered palette. Strive for harmony that conveys both exoticism and quality.

Typography:
A sans-serif or lightly serifed modern typeface with organic, rounded features to reflect nature’s curves.
The name “Amaz’Ice” must be instantly recognizable and legible, even in small formats.

Position the baseline beneath or around the logo in a subtle, secondary manner.
Ensure it remains readable to enhance storytelling without overshadowing the brand name.

Variations
The logo should be functional in both color and monochrome for use across various mediums (packaging, print, digital, textiles).
Provide a simplified version (icon or monogram) for social media, favicons, or stamps.

Core Message
The key idea: immerse consumers in a sensory, visual experience inspired by the Amazon, inviting them to taste something authentic, artisanal, sustainable, and original.
The logo should hint at a sensory journey, a moment of escape and indulgence, supported by a promise of premium quality.

Target Market(s)

Premium B2B and B2C

Industry/Entity Type

Ice Cream

Logo Text

Une aventure au cœur de l’Amazonie

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Toucan