• US$150

• 305 designs

• 123 designers

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Logo Design Brief

We need a logo for a Home Care agency in New Jersey called Dharma Home Care. A home care agency supports the elderly and those with disabilities to remain independent in their homes by assisting with all non-medical activities of daily living and also companion care.

The logo should reflect the essence of “Dharma,” highlighting duty, purpose, and integrity, with an aesthetic that evokes calm, trust, and timeless wisdom and leans more rustic than futuristic.

To avoid clichés in the home care industry, we request:
Avoid Healthcare and Typical Home Care Symbols: No traditional medical imagery like red crosses or stethoscopes, nor overused symbols like hands, hearts, wings, angels, or houses.

Inspiration from Dharma: Focus on subtle, abstract representations of balance, purpose, and interconnectedness, such as a circular or mandala-like motif, which hints at continuity and harmony without being overly literal.

Visual Aesthetic:
Minimalist Design: Clean lines and shapes for a modern yet timeless look.
Earthy, Faded Colors: A palette inspired by nature and ancient zen aesthetics—muted greens, warm beiges, soft grays, or burnt sienna—exuding warmth and serenity.
Typography: Elegant, simple fonts that feel grounded and approachable.
Possible Design Elements:
A stylized, abstract representation of a compass or path to symbolize guidance and purpose.
A geometric pattern reminiscent of Buddhist or Zen symbols like a lotus or the Enso circle, subtly incorporating modern touches.
Layers or concentric shapes symbolizing growth, care, and interconnectedness.

Please refer to the attached file for font and color palette preferences.

Target Market(s)

Families of elderly and disabled clients

Industry/Entity Type

Healthcare, Home Care

Logo Text

Dharma Home Care (With the tagline: United in Compassion, Driven by Service)

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Font styles to use

Other font styles liked:

• Karla, Karla Script

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Reference to Medical imagery like Red Cross plus, red crosses or stethoscopes, nor overused symbols like hands, hearts, wings, angels, or houses.

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Files