Rebranding our Hostel / Backpackers, need fresh new logo!
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Logo Design Brief
                            See www.sunraysiastays.com.au for our current logo.  We don't like it.
We want a logo that matches our mission, vision, values listed on our new website which is all about being a hostel for workers (most all of them work in agricultural industry, we see a few from other industries but Ag is our primary focus.  We are rebranding with a purpose to focus on our mission.
Please see our unpublished draft website, still work in progress as the photos will completely change and we will align the colour scheme to the new logo and its nicer colours.  Keen to refresh the colours.
Also, we have partnered with Western Union, our logo will be next to their on the front of house, I've attached an example of how they combine their logo with ours.  We can have any shape though so don't focus on rectangular. 
Colour. Currently Blue & Yellow and an ugly brown.  The property use to be fully painted bright blue and yellow.  We are painting it all a plain white colour, there are still a few blue yellow images but I will steer away from these.  So please don't focus on those colours as we are keen to move away from that theme.  But if you can choose something that doesn't clash with those colours it will be good.  Especially as Western Union is Yellow.
I've attached a logo that I was just playing around with, didn't mind it but it's not polished or perfect. Prefer new concepts but this might help with understanding me.
Thanks :)
                        
Target Market(s)
Backpackers and Foreign workers especially from PALM Scheme (islanders from Fiji Vanuatu etc)
Industry/Entity Type
Accommodation
Logo Text
"Sunraysia Stays: A Hostel for Seasonal Workers"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the slogan to be on it.
 
Nice to have
- fruit in the logo indicating the farm work (citrus and / or grapes specifically).