• A$150

• 150 designs

• 86 designers

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Logo Design Brief

Logo Design

Create 2 versions of the logo:

1. White text (Focuvv) against black background.
2. Black text (Focuvv) against a white background.

As we will use the logo on both black and white colored clothing

The logo should convey the essence of BJJ and martial arts, reflecting focus, discipline, and strength, appealing to an audience of mature, experienced grapplers.

Use a black and white color for a timeless, professional, and sophisticated look.

Colours: Black , White

Consider incorporating abstract shapes, geometric patterns, or subtle elements inspired by BJJ, like the circle for harmony or symbolic references to BJJ belts.

Wordmark Design

Develop a distinctive standalone letter "F" wordmark.
The wordmark should be minimalistic yet impactful, fitting seamlessly with the logo.

It should be clean, modern, and memorable.

Ensure the "F" wordmark can function independently, like a simple emblem for apparel, patches, or branding.

Clean, bold, and modern, with a focus on sophistication.

The design should evoke a mature, professional aesthetic that resonates with grapplers who appreciate the philosophy and dedication of BJJ.

Must work well for apparel, promotional materials, and digital platforms.


What Focuvv Means


Focuvv is derived from the word "focus" and symbolizes unwavering dedication, discipline, and mental clarity—core values of Brazilian Jiu-Jitsu (BJJ) and martial arts. The unique spelling with "vv" adds a modern, distinctive edge to the brand, representing:

Vision: Staying focused on long-term goals both on and off the mats.
Victory: The mindset of overcoming challenges and achieving success through perseverance and hard work.

Focuvv encapsulates the essence of martial arts, where focus and determination lead to growth, resilience, and triumph.

Target Market(s)

bjj, jiu jitsu grapplers

Industry/Entity Type

clothing brand for martial arts, jiu jitsu

Logo Text

Focuvv

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• One that works against a black background and one that works against a white background.