• US$150

• 193 designs

• 55 designers

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Logo Design Brief

We need a whimsical and fun logo design for an indoor playspace with a small attached candy store. The company is called "SweetPlay" and we focus on active play with thousands of square feet for running, jumping, sliding for kids of all ages with a core demographic of 3-8 years old. If incorporating kids into logo, they should be around 6 years old. A subtle or light allusion to candy or sweets is great, but should not be the primary focus. The logo must incorporate at least one slide (examples: A slide running through or over the logo, a tube slide replacing the S, a slide coming off the Y or replacing any of the other letters). The logo should be colorful and we welcome any variety of colors, but there is a preference for a combination of green and purple.

With an overall sweets theme as well as a small candy store attached, SweetPlay is active fun for everyone!

Target Market(s)

Primarily 3-8

Industry/Entity Type

Indoor playground

Logo Text

SweetPlay / active fun for everyone

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• At least one slide. Unisex design and colors.

Nice to have

• Purple and green palette, a subtle/light allusion to candy or sweets. A monogram/lettermark variant.

Should not have

• An excess of pink, some pink is okay.