• US$190

• 18 designs

• 5 designers

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Character Design Brief

We are an mHealth startup located in Chile launching an app designed for type 2 diabetic patients. The app's name is Glik (derived from the word "glicemia" in spanish which means "blood sugar").

The app's focus are:
1. Educate and provide insight to patients about their condition.
2. Help cope and alleviate the burden of disease.
3. Link patients who have physical or geographical limitations / difficulties to access healthcare with their providers.
4. Coach patients to adopt healthier life styles.

Diabetes can be a lonely and discouraging condition, especially when patients have limited access to healthcare and/or lack a proper support network / caretaker. Sometimes, patients have no one who they can frequently rely on, and are left to fend off for themselves until their next medical appointment.

Over time, this can become a burden that also affects their loved ones. Often, older patients heavily depend on their families, who are charged with keeping track of the patient’s compliance to the treatment.

With this in mind, we want to imagine a character that can convey trust, and show genuine care. Someone who is reliable, often providing little tidbits of wisdom, and most importantly, who is always there to help support and encourage the patient to take action in managing his / her condition.

Target Market(s)

Adults age 30 or older with type 2 diabetes, Health care professionals, Health care institutions, Caretakers or relatives who are in charge of a patient with diabetes, and adults with prediabetes or have a family history of diabetes.

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Our background color is #3896E8, but we encourage designers to propose other palettes, so long as it conveys that this a health app for type 2 diabetic patients, and not a generic health or medical app. We also prefer abstract and/or minimalist icons. For reference, we really like the designs of other mHealth apps like mySugr and Medisafe.

Should not have

• Icons, symbols and logos that are related to blood sugar, hypoglycemia, or diabetic feet. While we understand that a blood/red drop is universal symbol of diabetes and blood sugar, we want to avoid falling in clichés and representing the negative visuals/traits of diabetes. While we don’t mind animals, we want to avoid making our app feel like it’s oriented towards children.