A logo for an unique/niche accessories brand (using exclusive fabrics) for men and women.

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This customer received 186 logo designs from 43 designers. They chose this logo design from Peroni as the winning design.
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We need a logo deisgn for a new accessories designer brand based in Europe. (For example Scarfs, Twillys and pocket squares). The company offers the product together with styling advice. The materials are sourced from China, using unique type of fabric, such as high-quality, traditional silk brocade known for its intricate patterns, luxurious texture, and historical significance. You can think of traditional Chinese elements with morden European design. The name YaJi may be used to describe a graceful, calm ambiance, with a sense of elegance and tranquility. It can evoke a moment of beauty when the sky clears, symbolizing peace, clarity, and calmness. To nod to Eastern aesthetics, you could incorporate a subtle accent or flourish inspired by calligraphy, brush strokes, or even patterns seen in traditional silk or brocade.
Updates
Color Palette:
Primary Colours: Use a color that reflects luxury, such as deep indigo, emerald green, violet (amethyst) or a muted gold. To convey luxury, elegance, creativity, and a touch of traditionalism.
Accent Colors: Consider pairing the main color with softer, natural tones like cream, ivory, or a light blush to keep the logo feeling sophisticated and gentle.
Added Monday, 11 November 2024
The 4 letters can become a symbol or shape, there is no need to be very rigid in seeing the four letters separated.
Added Tuesday, 12 November 2024
Target Market(s)
Global
Industry/Entity Type
Fashion and Styling
Logo Text
Ya•Ji (Consider generous letter-spacing to give the logo a modern, airy feel. The dot betwwen "Ya" and "Ji" can act as both a separator and an elegant design element. Since the dot is central to the brand name layout, it can carry symbolic wight. You could experiment with making the dot appear as a small circular motif, perhaps inspired by traditional Chinese seals, soins, or Chinese knot, subtly hiting at heritage without being overt.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - a version with just the "Ya•Ji" text and One with any symbols and patterns to be used interchangeable for packaging, social media and web.
Nice to have
- Optional Icon: A standalong minimalist "YJ" symbol rendered as a brushstroke could work as a subtle nod to Chinese calligraphy. Think of a symbols that can be emboded/stitched on the fabric itself.
Should not have
- Complicated and difficlt design that's not pratical for printing materials.