New Canadian Golf apparel brand looking for logo and branding

Want to win a job like this?
This customer received 179 logo designs from 65 designers. They chose this logo design from fian beesignar as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
I need a logo for a new golf apparel brand called "Plaid Gorilla Golf".
Although plaid is in the name, I do not want it to be the focal point of the logo. I have attached the current logo. I'd like to welcome some new interpretations on the design, making it more friendly and cost effective to print on apparel. I'd also like it to be a little more obvious that it's a golf brand.
Some styles I'm interested in:
- Minimalist
- Modern
- Bold
- Circular shape
The brand is aimed at 20-38 year old male golfers of all capabilities. For colors, I am open, but do like green, blue and yellow. I also really like matte finishes where it makes sense.
I have attached 2 existing companies logos for inspiration as well if my existing logo is not workable.
Pins - Simple and easy to print
Bogey Bros - Love the stickman. Marketable and easy to print
Target Market(s)
Males age 20-38 in Canada first, then USA
Industry/Entity Type
Golf apparel
Logo Text
Plaid Gorilla Golf
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ability to use logo on its own without text
Nice to have
- Matte finishes