Concrete Company needs Modern Brand!
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This customer received 186 logo designs from 85 designers. They chose this logo design from MK_STD as the winning design.
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Logo Design Brief
We want something that is modern, minimal, classy and timeless. The logo may reflect a concrete chute (not a concrete drum), as we have volumetric concrete trucks, not traditional drum trucks. You can see the one photo attachment that shows what these trucks look like. We have purchased this company from another owner and want to strengthen the brand. This is an unconventional way to make concrete, so we want the logo to reflect a new, fresh feel. We want something bold that we can use on marketing materials including hats, toques, pens and hoodies. The logo will also be used on our website and our truck doors. It will be seen everywhere and will be highly associated with our company.
We want it to be easy to read from a glance so it’s obvious what our company is and does.
Target Market(s)
Construction companies
Industry/Entity Type
Concrete
Logo Text
Swift Mix Concrete Ltd.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy to read at a distance, modern, minimal
Nice to have
- Burgundy, grey, black included in color
Should not have
- anything to do with a concrete drum truck (traditional concrete truck)- we have volumetric trucks with augers and chutes.