A whimsical logo for an indoor playground with a side of candy

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This customer received 131 logo designs from 40 designers. They chose this logo design from design.picnic as the winning design.
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Logo Design Brief
We need a whimsical and fun logo design for an indoor playspace and candy store. The company is called "SweetPlay" and we focus on active play with thousands of square feet for running, jumping, sliding for kids of all ages. With an overall sweets theme as well as a small candy store attached, it's active fun for everyone!
Target Market(s)
Parents and kids 9 and under
Industry/Entity Type
Family Entertainment/Indoor Playground
Logo Text
SweetPlay /n Active fun for everyone
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Unisex color and feel
Nice to have
- Some element of active play (jumping, sliding, etc), some allusion to sweets/candy, we have an initial preference for purple, a combination of primary and lettermark logo (with just the initials SP)
Should not have
- Too much pink (some pink is okay).