Professional Entrepreneurs need a New Brand
Logo Design Brief
About r+h:
r+h partners with retiring or new business owners to ensure a smooth transition and secure the future of their businesses. We are professional, trustworthy, and approachable, with a modern entrepreneurial spirit.
What We Need:
A logo that captures r+h’s core values: trust, authenticity, and professionalism. The design should be clean, minimal, and modern.
Design Style:
Logo Type: Preferably Lettermark, Wordmark, or Abstract. Avoid mascots or overly decorative styles.
Colors: Primarily black and white with dark red as a highlight. Please avoid bright, flashy colors.
Fonts: Modern sans-serif (fonts should be 100% free for all use).
Brand Personality:
Authentic and Reliable: We’re about trust and transparency.
Professional yet Approachable: Modern, structured, and welcoming.
Entrepreneurial: Forward-looking and growth-oriented.
Inspiration:
Look to brands like Arenit (arenit.de) and Capvis (capvis.com) for structured, professional designs. We want a warm, approachable feel without being overly corporate.
Target Market(s)
Target Audience: Retiring Business Owners seeking reliable partners for succession. Aspiring Entrepreneurs looking to acquire established businesses.
Industry/Entity Type
Professional / Business / Entrepreneur
Logo Text
r + h (can also include the names Regazzoni + Heer)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must have a '+' or maybe an 'x' (r x h)
Nice to have
- If possible incorporate both the + and the x between the letters.
Should not have
- Do not use '&' between the letters