• US$120

• 9 designs

• 4 designers

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Packaging Design Brief

Berkshire (www.eBerkshire.com) is a ladies tights and socks brand sold in department stores, small shops, and online. We have an opportunity to sell a select set of new products to stores like Target, CVS, etc., but we need a new package that looks different or is more updated than our existing packages.

We need a design for the front face of a small package/box that will hang on a peg. This box will hold 3-pair of sheer knee-highs. The front face of the box is about 5” x 3 ¾”. The package needs to stand out in stores like Target or CVS.

We attached our logo and photo of the product (however you can use placeholder product images if you prefer a different pose or orientation.)

We attached a photo of our competition - Hanes Every Day Knee Highs. We do not like this package.

Our current color scheme is shades of brown. You can use browns, or you can use color. We like the browns and design of the Skims.com website, but we also like the colorful packaging and style of Thinx for All products (https://www.walgreens.com/search/results.jsp?Ntt=thinx%20for%20all) .
The front of the box must include:
Our logo or name “BERKSHIRE”. You can change font.
The product name - “Ultra Sheer, Ultra Clear, Knee-Highs” (you can break up the words)
The words - “3-Pairs”
The words - “10 Denier”
Package should include a small circle cutout showing the product color in the box
Package front should include a picture of the Knee High on the leg.

Please let us know if you have any questions. Good luck.

Target Market(s)

Women that shop in Target, CVS, etc.

Industry/Entity Type

Fashion Apparel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Details in project description

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Files

Download all files - 5.6 MB