• €80

• 98 designs

• 48 designers

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Logo Design Brief

Briefing for Logo Design
Project Title: Logo Design for Hansa Capital Management and Its Subsidiaries

Objective:

To create a versatile and professional logo for the venture capital company "Hansa Capital Management" that can be seamlessly adapted for its subsidiaries, such as "Hansa Capital Ventures" and "Hansa Capital Tech Invest." The logo should maintain a consistent "Hansa Capital" identity, with only the third word varying for each subsidiary.

Key Requirements:

Consistency:

The "Hansa Capital" part of the logo must remain identical across all uses.

Only the third word (e.g., Management, Ventures, Tech Invest) should change depending on the subsidiary.

Placement:

The logo should be flexible enough to be included either within the name of the company or positioned beside the company name.
Design Elements:

The logo should convey trust, prospect, growth, and reliability, reflecting the nature of a venture capital firm.

It should be modern and clean, suitable for both digital and print media.

Consider incorporating elements related to investment and maritime themes, given the traditional Hansa influence.

Color Scheme:

Primary colors: Blue (RGB 0/30/75) or alternative blue (RGB 0/95/166) and red (RGB 225/0/25).

Ensure the colors are versatile enough to work on various backgrounds and in both color and monochrome formats.

Typography:

The font used should be professional and easy to read.

It should complement the logo design and be consistent across all subsidiaries.

Scalability:

The logo must be scalable and look good at various sizes, from business cards to large banners.

Ensure it remains clear and recognizable even when resized.

Deliverables:

Primary logo for "Hansa Capital Management."

Adapted logos for subsidiaries:

"Hansa Capital Ventures"

"Hansa Capital Tech Invest"

Logo variations:

Full color

Black and white

Horizontal and vertical orientations

A style guide detailing the color codes, typography, and usage guidelines.

Target Audience:

Potential investors and founders of startups.
Brand Values:

Trust, prospect, growth, and reliability.
Feedback Process:

One round of revisions.
Deadline:

Please provide initial concepts within two weeks, with the final logo and all deliverables completed within one month.

Logo Text

Hansa Capital