• €110

• 198 designs

• 109 designers

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Logo Design Brief

The logo will be used by an insurance broker for a life insurance product (term life) that will be distributed online within Italy.

The target market for this product consists of families 30-45 years old with dependent children and couples with home mortgages, belonging to the middle class. They are interested in purchasing services online and tend to prefer brands they already know.

The policies sold under the broker's brand, for which you will be working, are issued by a well-known Italian company (Italiana Assicurazioni), part of a prominent Italian insurance group (Reale Group).

The life insurance product marketed under the brand “vite protette” is designed to protect families by ensuring a significant capital in case of the insured’s death, so the concept of protection must be inherent in the logo.

Absolutely avoid using the typical symbols associated with the insurance sector, such as umbrellas, shields, or safety helmets.

The logo should evoke modernity and convey a sense of friendly and useful technology, while also reflecting the absolute reliability of the insurance policy, as it is issued by a well-established company.

Since, as mentioned, only insurance products from Reale Group will be distributed under the brand “vite protette,” the dominant colors of the logo should be blue, yellow, and white, which are the colors of the Group (see attached files for reference). You may consider using the font employed by the companies of the Reale Group.

Important: The design should not give the impression that “vite protette” is a company of the Reale Mutua Group, so the “Reale” logo, found in the attached file, must not be included.

We expect a logo that fits within a rectangular space of approximately 16/9. Therefore, it's perfectly acceptable to place “vite” and “protette” on two separate lines if it ensures greater impact and visibility.

The logo will be used exclusively online, so it must be visible and legible in small spaces (such as banners, etc.).

Target Market(s)

Families with dependent children and couples with home mortgages, aged 30-45, belonging to the middle class. They are interested in purchasing services online and tend to prefer brands they already know.

Industry/Entity Type

insurance

Logo Text

vite protette

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Protection concept, modernity, sense of friendly and useful technology, reliability

Should not have

• avoid using the typical symbols associated with the insurance sector, such as umbrellas, shields, or safety helmets. Important: The design should not give the impression that “vite protette” is a company of the Reale Mutua Group, so the “Reale” logo, found in the attached file, must not be included.

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Files