• C$120

• 24 designs

• 3 designers

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Logo Design Brief

Background:
Gladys Afolayan (Calgary based) is an Afro Texture hair educator with over 20 years of industry experience. She is nationally recognized for her skill and creativity as a braiding and hair colour specialist.
As the founder of Kulture Beauty Collective and the Kulture Institute of Cosmetology, Gladys is passionate about creating inclusive experiences and interactions between stylists and clients from different cultural backgrounds.

Objective:
To create a cohesive brand logo for Gladys’ many beauty endeavours under the new Kulture Beauty umbrella by revamping the existing logo. This logo will be used for all the businesses under the Kulture Beauty brand.
- Kulture Hair
- Kulture Fashions
- Kulture Beauty Academy formerly Kulture Institute of Cosmetology

Name: Kulture Beauty
Tagline: Salon | Spa | School
Brand Colours: Gold & Emerald Green Kulture
Target Audience: Women and men all ages ( primary is women 18-45)

Vibe: Bold and edgy
Creative considerations:
Incorporate the stylized K or similar in the new logotype design
Refine Logo mark
Vibe is bold and edgy
Maintain colours Kulture colours if possible
Create something that translates well to packaging, print marketing, social and websites.
Can be replicated in black and white
Existing Colours:
Green
#012B29
k-yellow
#E8B728
k-light green
#003C3A
k-light yellow
#F3D61A

Industry/Entity Type

Beauty

Logo Text

Kulture Beauty Co

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Incorporate the Stylize K from the original logo in the new design

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Files

Download all files - 0.3 MB