• NZ$150

• 166 designs

• 85 designers

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Logo Design Brief

Business Name: Auckland Reno

Tagline: Renovations & Repairs

Business Overview: Auckland Reno specializes in comprehensive renovation and repair services, including general repairs, maintenance, painting, outdoor kitchens, and more. We pride ourselves on our team of verified tradespeople and high-quality workmanship.

Target Audience:

Homeowners and property managers in Auckland
Individuals seeking renovation and repair services

Design Objectives:

Professional & Trustworthy: The logo should convey professionalism and reliability, reflecting the high standards of the services offered.
Versatile: The design should work across various mediums and sizes, from business cards to vehicle wraps.
Memorable & Unique: The logo should stand out in the competitive renovation industry and be easily recognizable.
Style & Aesthetic:

Modern & Clean: A contemporary design that avoids clutter and clearly represents the renovation and repair services.
Bold & Distinctive: Use of bold colors or shapes to ensure the logo is eye-catching and memorable.
Professional & Approachable: Striking a balance between being professional and approachable, to build trust with potential clients.
Color Palette:

Primary Colors: Consider incorporating colors associated with trust and reliability, such as blues or greens.
Accent Colors: Colors that highlight the renovation aspect, like grays, oranges, or earth tones, can be used for contrast.
Typography:

Readable & Strong: A clean, strong typeface that is easy to read and complements the logo’s visual elements. Avoid overly decorative fonts.
Iconography:

Renovation Elements: Incorporate elements related to renovation and repair, such as tools, paintbrushes, or house outlines.
Symbolism: Consider using symbols that represent transformation or improvement, like arrows or geometric shapes.
Usage Considerations:

Scalability: The logo must look good at all sizes, from a small favicon to a large banner.
Versatility: Should work in both color and black-and-white formats.
Application: Suitable for various applications including business cards, signage, website, social media, and promotional materials.
Inspiration:

Look for logos in the home improvement and renovation industry for ideas on how to visually communicate services and professionalism.
Explore designs that balance graphic elements with text to achieve a clear and engaging visual identity.
Additional Notes:

The logo should not be overly complex or detailed to ensure clarity in different sizes.
Consider how the logo will look on different backgrounds, including light and dark surfaces.
Examples of Desired Feelings:

Confidence: Instilling a sense of assurance and reliability in potential clients.
Expertise: Conveying knowledge and competence in the renovation field.

Logo Text

AUCKLAND RENO

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.