• US$210

• 16 designs

• 7 designers

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Graphic Design Brief

I want a cool graphic design to use on company swag and marketing. I want an overhead view of the freeways and highways in Utah, salt lake county specifically. The I-15, 215, I-80, etc

Something that looks cool. On a shirt, hat etc
Business name: Valley Law Accident & Injury Lawyers.
I once had a hat that was a map of the streets around fenway park. That is what inspired this project.

Objective: To design a visually striking and realistic logo that captures the essence of the highway network in Salt Lake County. The logo should represent the key highways and intersections of the region, including I-15, I-80, and I-215, while incorporating the unique geographical and cultural aspects of the area. The design should serve as both a functional and artistic representation of Salt Lake’s transportation infrastructure, appealing to both locals and visitors.

Key Elements:

Highway Layout: The logo should feature the major highways of Salt Lake County, such as I-15, I-80, and I-215, with clear and accurate street labels. The design should highlight key intersections, reflecting the actual geography of the region in a way that is both recognizable and aesthetically appealing.

Golden Ratio: Utilize the Golden Ratio to structure the spacing between highways and intersections. This ensures visual harmony and balance, enhancing the overall design’s appeal.

Color Palette: A muted color scheme consisting of light grays, blues, and greens will form the base of the design, with key highways and intersections highlighted in contrasting colors like red or orange to stand out.

Mountain Backdrop: Subtly incorporate the iconic mountain ranges that surround Salt Lake City, such as the Wasatch Mountains, to provide a sense of place and connection to the region’s natural beauty.

Style: While the layout is realistic, the overall design should maintain a clean and modern aesthetic, using bold lines and minimalistic details to enhance clarity and focus.

Functionality: The logo should be versatile enough to be used across various mediums, such as digital platforms, print materials, and signage, without losing clarity or impact

Target Market(s)

Outdoors, utah

Industry/Entity Type

Injury law firm

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must look awesome. Must work on company swag, hats shirts, etc

Nice to have

• I could see it being. Basic black and white, or color.

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Files

Download all files - 2.0 MB