• US$150

• 170 designs

• 88 designers

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Logo Design Brief

Hello! I’m starting a business to help people throughout the car buying process. Many people find car buying to be overwhelming- too many choices, scary car dealerships, afraid of getting scammed or a bad deal. That’s where I come in. My service will not only give you a curated list of which cars to look at, but I will meet you at car dealerships for test drives, and fight for your deal at the actual car negotiation. You won’t sign a deal unless you absolutely love it. My target audience is females, below the age of 50. That’s my service- CarDaddy. I am 35 years old- male. I want the logo to exude trust and confidence while being approachable. I would love the logo to have a visual image or two included- perhaps an SUV, as well as a visual element of “guding” “helping”. I would like a checklist to appear in the design.

The design should not be macho- or feature red, black, or red white and blue.

I am open. I want it to be a fun logo!

My service slogans: Your personal car buying expert.

My service is meant to be in-person, beginning in just the Massachusetts or Boston area. Eventually I’d like to go national with online services and offer guides. I have some ideas for guides like “CarDaddy’s Pumpkin Spice Latte Car buying guide”- a special Fall season themed car buying guide. Or a “new years resolution edition- Car Daddy’s Guide to Cheaper Car Payments”. For now, however, I need to easily and confidently send the logo to friends, all of whom know I’m a car expert, and be able to have the logo clearly tell them “wow, this is real legitimate car buying help/guide/negotiation service and Justin is your guy”!

Target Market(s)

Women- Under the age of 60

Logo Text

Car Daddy

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Visual elements of a boxy SUV (think Jeep wrangler, Range Rover, but not brand specific)

Nice to have

• Room for a tag line

Should not have

• Any images of a strong muscular man or “hot” daddy. Day in this context means trusty, and I’m a friendly approachable man.