• A$240

• 334 designs

• 157 designers

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Logo Design Brief

MPC Markets, a leading investment advisory company, is seeking a logo redesign to better align with its modern and fintech-oriented brand identity. The current logo does not meet our expectations, and we are looking for a fresh, contemporary design that does not resemble the existing one. The new logo should reflect the dynamic nature of the fintech industry while maintaining our established brand colors. It is essential that the design conveys professionalism, stability, and trust, which are core values in the finance sector.
Target Market:
Our primary audience consists of high-net-worth individuals aged 50 and above. These clients value security, expertise, and reliability in their investment advisory services. The logo should appeal to this demographic by embodying these qualities.
Logo Text:
The logo must include the text "MPC Markets."
Must Haves:
The company name, "MPC Markets," must be integrated into the logo design.
The design should adhere to our brand colors, which include shades of blue, blue-green, green, yellow-green, yellow, yellow-orange, and orange.
Nice to Haves:
A bold design that instills a sense of security and trust.
A modern aesthetic that reflects the fintech industry's innovative spirit.
Should Not Haves:
Avoid using red or any elements that might appear aggressive, as these do not align with the desired perception of stability and trust.
Industry:
Finance and Investment Advisory
Logo Style Preferences:
Wordmark Logo Style: A text-only design featuring the company name.
Lettermark Logo Style: An acronym or letter-based design.
Pictorial/Combination Logo Style: Incorporates real-world objects with optional text.
Abstract Logo Style: Conceptual or symbolic design with optional text.
Emblem Logo Style: A logo enclosed within a shape.
Character Logo Style: Includes an illustration or character.
Look and Feel:
The logo should be elegant, bold, serious, modern, professional, and upmarket. It should convey a sense of trustworthiness and reliability, appealing to a mature audience of high-net-worth investors.
By focusing on these elements, the redesigned logo for MPC Markets will effectively communicate the company's values and appeal to its target market, setting the stage for continued success in the competitive financial sector.

Target Market(s)

50+ high net worth investors

Industry/Entity Type

Finance, investment advisory

Logo Text

MPC Markets

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name of the company needs to be in the logo otherwise flexible

Nice to have

• We would like a bold logo that inspire a sense of security and trust.

Should not have

• Red or anything that is too aggressive.

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