• US$250

• 156 designs

• 62 designers

---

Logo Design Brief

I’d love a super interesting and fun (but not cute) logo for an upscale local food group that hosts popular food and beverage (wine, beer, champagne) events in Tallahassee. I want it to look like a real artist created exciting vector art, rather than just “a word and an icon” from a set sold online.

A local food group that boasts more than 100,000 followers - where locals turn for advice about where to spend the moments that matter most. Our group has frequently the answer to “Where did you hear about us?”

Target Market(s)

A Food Blog, Instagram, and Facebook Followers

Industry/Entity Type

Food and Beverage

Logo Text

Tally Branding

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• I’d like the logo to have a couple to a few pops of colors (MUST HAVE #00c2cb as at least an accent or primary, maybe a deep dark pink accent, and perhaps a 3rd color, maybe a hint of yellow a accent), and also primary deep shades of gray or black. I’d like it to look a little busy with a few design objects (food and beverage) or accents (whimsical shapes) dancing around and/or within the logo. If you look at my inspiration images, they have quite a bit going on, and quite a few colors, but still look clean/cohesive/professional. I like the movement of the inspiration, the symmetry even though it’s different accents and objects on each side. Those colors and assets were PERFECT for a Mexican chef hosted event; however, I want mine to be “almost” as busy, “almost” as colorful, yet PERFECT for a food group instead. I only share them to express that I love a bit of color, fun whimsical objects assets, and bold, yet professional artistic design work. I also love that the event branding is not too feminine or masculine. Appeals to all.

Nice to have

• Ideally the logo would pop and look great on a light gray t-shirt. A fork and knife are ok, but I'm TIRED of the usual knife crossing over a fork in a circle with a name logos. Something that could look great on stickers and a t-shirt. We host fun wine and dinner events, so maybe some elements of wine or champagne, food and beverage - just fun assets or whimsical shapes in the mix.

Should not have

• I just love the inspiration images for the color, outlines, interest, artistic and whimsical accents. Also, nothing too feminine or too masculine, maybe a slight lean toward masculine if I had to choose. So nothing too “pretty” (like the inspiration images are not to pretty) they are beautifully artistic.. I want it to be fun and appeal to everyone.

---

Files