• US$150

• 235 designs

• 99 designers

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Logo Design Brief

I need a logo for my company InsuranceRateTracker. The business allows people to automatically track insurance rates at over 100 automobile and home insurance carriers and we notify them if we identify a better rate than what they are currently paying. We help them save money on insurance.

IMPORTANT DESIGN NOTES:

1) Do NOT use a graph, a magnifying glass, an umbrella, or a "location" (map) symbol in the design, and do not use the initials "IRT".

2) Do NOT create a stacked logo with the logo symbol on top and the words underneath

3) DO put a symbol to the left of the words

4) DO emphasize the words "RATE TRACKER" more than the word "INSURANCE" either by size, placement, and/or color.

The best design should convey trust and professionalism. I like "clean" and modern designs and fonts - not too intricate or fancy. Perhaps try something a bit abstract for the symbol.

Font must be sans serif.

Preferred main color palette would be mainly black (or very dark gray) and blue. Not a lot of colors please. Keep it simple.

Negative space designs are interesting - but the winning design doesn't necessarily have to have this style.

Target Market(s)

Consumers (b2c)

Logo Text

Insurance Rate Tracker

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A great logo symbol next to the words

Nice to have

• The design should somehow emphasize the words "Rate Tracker" more than the word "Insurance"

Should not have

• Must NOT use a graph, a magnifying glass, an umbrella, or a "location" (map) symbol in the design, and do not use the initials "IRT". Also, do NOT create a stacked logo with the logo symbol on top and the words underneath