• A$380

• 67 designs

• 24 designers

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Graphic Design Brief

Our Lock & Key label is dated. We're looking for a contemporary refresh that will stand out on the shelf, make a strong quality statement and a more contemporary look. Feel free to take a completely fresh approach but the label should connect with the brand story. Lock & Key refers to my convict ancestry and is a tribute to humble beginnings. Where we finish is not necessarily where we start.

Refer to the attached PDF file for a detailed brief.

Target Market(s)

Aspirational, educated wine drinkers 30-55

Industry/Entity Type

Wine

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Shelf presence, premium feel, connection to the existing label

Nice to have

• Print quality cues like embossing, foil etc.

Should not have

• Fun look and feel.

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Files