• US$150

• 79 designs

• 36 designers

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Logo Design Brief

o help the logo designer understand the essence and history of InnerCircle, as well as the problem we solve and our unique solution, I've outlined key information below. In addition, I've attached our old logos for her to review.
We need to redo our logo. To help you understand the history of InnerCircle, as well as the problem we solve and our unique solution, I've outlined key information below. In addition, I will attach our old logos:

I. HISTORY
History of the Company Name:
InnerCircle: The name comes from the phrase "Inner Circle," which means a small group of people within a larger group who have significant power, influence, or special information. In business and sales, penetrating multiple Inner Circles is crucial to closing deals. We combined "Inner" and "Circle" to create a stronger brand name.
Logos (attached): We initially wrote it in lowercase. Start over and create it in the way you think best reflects our business, e.g., Innercircle vs. InnerCircle or something else that we haven't considered.
History of the Logo:
Origin: Generated from an auto-logo website.
Design Elements:
Circle: Chosen as the main component to symbolize the concept of InnerCircles.
Colors: Blue and white, reflecting our dependency on LinkedIn's data and aiming for visual synergy.
Lines: The white lines were designed to symbolize our paths that lead to decision-makers through our connections.

II. PROBLEM & SOLUTION
Problem We Are Solving:
Ineffective Cold Outreach: Traditional cold outreach is no longer an efficient use of resources (time and money) for engaging decision-makers.
Underutilized Networks: We've spent our entire lives building our networks and networking, but we haven't found systems that allow us to effectively leverage everyone in our network. We typically lean on people that are close to us at that moment in time.
InnerCircle's Solution:
Referral Management Solution: Enables users to leverage their networks for introductions to key business decision-makers.
How does Innercircle work:

Innercircle's technology uses advanced algorithms to analyze your connections and prospects, evaluating a plethora of data points to generate a path score.
For example, Davis and Brian may have a high score if we both worked at the same company, in the same office/city, for 6 years, and in the same function ➡️ Marketing.
Using real-time network eligibility rules, Innercircle determines the most efficient and highest-ranking paths and inserts those into a referral email campaign.
Customers then review, approve, deploy, and engage with the referral emails.
Finally, we systematically monitor each referral's progress, maintain a closed-loop system, and are thus able to supply referrals at scale.
What Makes InnerCircle Special:
Unique Scoring System: The only company globally that scores every relationship and path.
Proprietary Workflow and Rules: Developed the first-ever Referral Funnel.

III.BRANDING GUIDELINES & ADDITIONAL INFORMATION
Brand Values: Emphasize trust (warmth), efficiency, and innovation.
Target Audience: Business executives and decision-makers. Typically, CEOs, Chief Revenue Officers, Chief Sales Officers, Chief Growth Officers, Founders/Co-Founders.
Visual Style: Please refer to Davis' stylescape we recently selected
Competitive Landscape: Our competitors do not focus on how they help bring real scale, which is central to how we approach Referrals. We think about how each Referral must ladder up to an entire system that is safe, secure, data-driven and scalable (as a reminder see the section "How does InnerCircle work").
Usage Scenarios: Ensure the logo is versatile enough to be used in various mediums, such as digital platforms, social, and presentations.

Logo Text

InnerCircle

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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