• US$240

• 25 designs

• 11 designers

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Packaging Design Brief

Phillips Industries Outer Packaging Project

Project Overview
Phillips Industries, a leading innovator and manufacturer of advanced electrical and air brake system components for the commercial truck and trailer industry, seeks a new outer packaging design. The packaging must be retail-ready, feature a one-color print on a white box, and prominently display the Phillips logo and tagline. The design should communicate Phillips' commitment to being a clean/ESG-friendly supplier while maintaining an edgy look that stands out on a warehouse shelf.

Background
Phillips Industries sets the benchmark for quality and performance in the commercial truck and trailer industry, with products that are standard on 99% of Class 8 trucks and 84% of all trailers in North America. The new packaging design is a crucial element in reinforcing Phillips' market leadership and commitment to environmental sustainability.

Primary tagline: We Make Products That Make a Difference®
Secondary tagline: We’re Driven to Move You™

Objective
Retail Ready: Design the packaging with a user-friendly perforation that makes it easy for retailers to open and display the product.
One Color Print: Utilize a single color print on a white box to keep costs down and maintain a clean aesthetic.
Brand Integration: Prominently display the Phillips logo and tagline to reinforce brand recognition and loyalty.
Eco-Friendly: Ensure the packaging is environmentally sustainable, reflecting our commitment to ESG (Environmental, Social, and Governance) principles.
Edgy Look: The design should be modern, bold, and distinctive, helping it to stand out on a warehouse shelf and attract attention.

Message
Quality and Performance: Phillips Industries is the trusted standard in the industry.
Sustainability: Commitment to ESG principles and environmentally friendly practices.
Innovation: Cutting-edge design and technology in every product.

Deliverables
Mock-ups of the packaging in a retail setting.
Final packaging design in print-ready format; .ai file with vector artwork.

Target Market(s)

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Industry/Entity Type

Transportation/Commercial Vehicle Industry

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

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Nice to have

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Should not have

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Files

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