• €110

• 230 designs

• 94 designers

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Logo Design Brief

Project briefing: Logo design for new winter product

Project overview:

Our company is launching a new winter product and aims to become the market leader in this segment. To achieve this goal, we need a unique and distinctive logo that will be recognized worldwide. The logo should be both iconic and written, and be able to be easily identified in different cultural contexts.

Goal:

Creation of a unique and memorable logo for our new winter product that supports brand recognition and market leadership.

Requirements:

1. Uniqueness: The logo must stand out from existing brands and logos.

2. Recognition: It should be easily recognizable and leave a lasting impression.

3. Globality: The logo must be understandable and memorable worldwide, regardless of cultural differences.

4. Combination: The logo should contain both an iconic symbol and a font component.

Target group:
Our target group includes winter-active people worldwide who value quality, innovation and uniqueness.

Competitive analysis:
A quick analysis of the competition's logos in the winter segment shows that many brands rely on blue and white tones and simple, minimalist designs. To stand out, we want to work with something new and develop a dynamic, modern design.

Design guidelines:
1. Colors: Main color open, modern and fresh.
2. Style: Modern, dynamic, and innovative.
3. Elements: Integration of symbol and lettering, which can be used both together and separately.
4. Usage: The logo must be versatile, e.g. on packaging, in digital media, and on merchandise.

We look forward to creative and innovative suggestions that will support our product on its way to market leadership.

Target Market(s)

Worldwide winter sports

Industry/Entity Type

Wintersport

Logo Text

PolarRider

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon and font

Nice to have

• Icon and font

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Files