• US$240

• 175 designs

• 106 designers

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Logo Design Brief

We need a logo and brand design for a new software company we started. The company is called "redline technologies" and the domain for our website (soon to be launched) is www.redline.tech. We have software for small companies to help their accounting teams manage closing their books faster. What we'd like to have the logo represent is the top end of a speedometer (in a car or motorcycle) when you "redline" it. Redline has a quadruple meaning - first is max effort, second is hitting to top end rpm in a vehicle, third is managing changes in a document, and fourth is going fast. We want the logo to be separate from the name "redline". We want the word redline to be all lower case (again separate from the logo). So an icon/logo that can represent the company on its own, and the word "redline" that is lowercase with some unique lettering (like www.stripe.com). We don't want the logo to be too explicit. We prefer to convey hitting the max or top end rpm BUT to have it be somewhat abstract.

Logo Text

redline (all lower case) with a separate logo