• US$150

• 140 designs

• 59 designers

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Logo Design Brief

Overview
“1225 United” is a national association of local churches aimed at marketing group insurance products. Our mission is to provide premium savings and exceptional service to our members. We envision a logo that embodies our values: premium quality, approachability, professionalism, and a touch of pizzazz.

Project Objectives
• Design a logo that reflects the values and mission of “1225 United.”
• Create a brand identity that feels premium but remains friendly and approachable.
• Ensure the logo is professional, eye-catching, but not obtrusive.
• Incorporate a color scheme with pops of color without being too flashy.

Key Elements
1. Name: 1225 United
2. Reference: 1 Corinthians 12:25 - “so that there should be no division in the body, but that its parts should have equal concern for each other.”
3. Target Audience: Members from various Christian denominations who seek a sense of belonging to a national movement of churches.
4. Incorporate the tagline “Resources for Local Churches”

Design Requirements
• Style: Premium, professional, friendly, with a hint of pizzazz.
• Color Scheme: Use pops of color strategically. Avoid overly flashy or garish tones.
• Typography: Clear, readable, and professional. Should convey trust and approachability.
• Symbolism: Consider incorporating subtle Christian symbolism that is inclusive of all denominations.
• Versatility: The logo should be versatile enough to be used across various mediums (print, digital, merchandise).

Deliverables
• Primary logo in high-resolution formats (PNG, JPEG, SVG, and EPS).
• Black and white version of the logo.
• Color palette used in the logo.
• Typography details (fonts used and where they can be accessed).
• A brief explanation of the design and symbolism.

Target Market(s)

Pastors and church leaders in the United States

Industry/Entity Type

Churches/ Religious organizations

Logo Text

1225 United

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pop and professionalism

Nice to have

• Several orientations of the logo for review