• US$220

• 406 designs

• 182 designers

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Logo Design Brief

We need a logo design for our new marketing consulting company, Impact Onward. Our services include marketing strategy, go-to-market and launch planning, growth strategy, and execution. We serve medical technology and health technology companies, from startups to well-established growth companies.

The name "Impact Onward" comes from the fact that all of our clients seek to achieve some sort of impact. Typically, some sort of business impact. Maybe it is to launch or grow a company or their products. Maybe it is something specific that they want to achieve in the market. What is the impact that you are looking to achieve? We will help you to achieve that impact (move toward that impact and achieve it) and we will help you continue to grow after achieving that impact (onward).

The work is part art, part science, and based on many years of successful experience. I have almost 20 years of experience doing this in the medical and health technology space. I have seen and done many of these things before. So clients are hiring someone (or a team, as the business grows) who has been there before, can help them figure it out, can help guide them, can help them make it happen, and can help them to achieve the impact that they seek.

The brand and logo should feel professional, credible, reliable and trustworthy, and should instill confidence. Also bold, creative, and modern.

Although our customer base is in the medical field, we do not want anything that is obviously medical, such as a hospital cross, the medical snakes symbol, or anything that looks like something medical, chemistry, or medical research.

I think I would like to explore these colors: blue, teal, green, orange.

The logo will be used on: website, slides (PowerPoint, Google Slides), documents, email signature, business cards, social media, and perhaps some printed materials.

The logo must work at large and also very small sizes (e.g., the small version of a company logo that appears next to the company name on someone’s LinkedIn page or on a company LinkedIn post). Perhaps one possible design option might be for “Impact” and “Onward” to stack on top of each other. But please note that I am also open to other design options.

Target Market(s)

Executives (CEO, head of marketing, head of sales) at medical technology and health technology companies, mostly in their 40s and older, well-educated, often with advanced degrees. They are strategic thinkers, responsible for budgets, and familiar with P&L. Their comfort with and trust in using outside consultants varies.

Industry/Entity Type

Medical technology and health technology companies.

Logo Text

Impact Onward

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Word mark. The name "Impact Onward" must be prominent.

Nice to have

• An abstract logo component that is visually secondary to the word mark. The typical options of how to place the image and word mark together would be good to see.

Should not have

• Nothing that looks obviously medical or that suggests medical scientific research. Nothing cartoony since it must be credible as a business-to-business consulting firm.