• US$150

• 217 designs

• 91 designers

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Logo Design Brief

We are a 40 year old investment firm reinventing ourselves as a family office. Our "logo" is really just the name "TIGER" in a specific font (Goudy Old Style, bold). It is iconic in the industry so we will keep the font but would like to reimagine it with a new style or color. We are moving into a new office and need to print things with the new address so thought we would use the opportunity to refresh our look while keeping it classic and mature. The first attachment is the logo as it appears on letterhead.

Industry/Entity Type

Financial, Investment

Logo Text

TIGER

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Company name (TIGER) must be in Goudy Old Style, bold

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST USE ORIGINAL FONT! Colors: Dark Gray (hex# 545456), Orange (hex# e87722)- all printings will be on white, would like 1 color or 2 color printing options

Nice to have

• transitioning from the past but with a nod to the old, address lines should be contemporary & clean

Should not have

• more than 2 colors to print, no tiger stripes or tiger likenesses

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