• US$290

• 60 designs

• 15 designers

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Graphic Design Brief

We need an attention-grabbing image that visitors to our website will see at the top of the page, and the image must create an aha moment and convince them to browse the site longer. Our agency is called Enhancive. The word means intensifying or strengthening a stimulus. The result of strengthening or enhancing a stimulus is that it becomes differentiated from other content assets. So when our customers use assets developed by us, they become differentiated and, as a result of that, memorable. The value proposition of our business is to "make your message memorable to differentiate from competition." Therefore, the image at the top of our website must be memorable enough so that we put our own principles in practice. The potential slogan that will be associated with the website image is “Memory moves the world.” This principle is based on the fact that all customer decisions are based on what they remember, not on what they forget – so memory is going to move a customer forward. The picture I uploaded with the elephant between NY cabs was successful on a prior website, but we can no longer use it. The new image must still be symbolic of movement and memory and apply to business professionals. It can be playful as long as we symbolize business value or rewarding consequences for businesses. Here are some ideas for inspiration.

For color treatment, I included our logo (based on the notion of fractals) and we are also very fond of gray scale + colors that pop.

Target Market(s)

sales, marketing, training/HR corporate teams

Industry/Entity Type

Mainly B2B companies in tech, bio tech, finance, healthcare, some retail

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A memorable image that give people an aha moment and they want to stay and visit the website longer.

Nice to have

• Use the color palette I uploaded if you can. You can see the logo as well, which is inspired by fractals. There is a "hidden" cat tail in the logo - recognizing the cat in Alice in Wonderland - there is some math background in the Alice in Wonderland story around that cat.

Should not have

• It cannot be a cliche, predictable image, something that one can simply download from a stock photo database. It needs to be designed and show sophistication

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Files

Download all files - 6.4 MB