• €110

• 100 designs

• 42 designers

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Logo Design Brief

Design Brief for Mr. Beans - Specialty Coffee

Company Description:
"Mr. Beans is a premium specialty coffee chain, aiming to become the 'Starbucks of tomorrow'. We focus on premium quality, organic products, and a modern approach to coffee."

Brand Values:
"Premium quality, modern approach, environmental responsibility, coffee expertise"

Target Audience:
"Discerning coffee enthusiasts, urban professionals, international clientele"

Logo Elements:
A stylized barista as the main element
A subtle coffee bean as a secondary element (potentially stylized in a droplet shape)
The text "Mr. Beans" separate but complementary to the graphic symbol

Desired Style:
"Minimalist and modern with a vintage touch. We're looking for a clean design that can become iconic, similar to major brands like Starbucks."

Colors:
"Primarily dark brown with gold accents for a premium look. Possibility to explore secondary versions in green or yellow."

Intended Uses:
"The logo will be used on various mediums: signage, packaging, cups, website, mobile apps. It should be recognizable even in small formats."

What to Avoid:
"Avoid overly complex or detailed designs. We don't want a logo that resembles existing coffee chain logos."

Inspiration or Reference:
"We admire the simplicity and instant recognition of the Starbucks logo, while wanting to differentiate ourselves with a more modern and premium style."

Potential Slogan to Consider:
"The black nectar" (to be subtly integrated into the design or used as a complement)

Target Market(s)

Coffee lovers who wants premium quality coffee

Industry/Entity Type

Coffee

Logo Text

Mr. Beans

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easy to identify the brand just by the logo and that you know that it's coffee

Nice to have

• The logo should be easily integrated and understable in a QR code