2025 SWTA Annual Conference & Expo

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This customer received 115 logo designs from 53 designers. They chose this logo design from Wonderful design as the winning design.
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Logo Design Brief
We need a conference logo that can be used in print/media/website/email, swag, etc... so all the places.
You can look at our past logos here under events www.swta.org
The logo that we used last year for 2024 apparently was not very adaptable for all the places we needed to use it and was not easily enlarged. The 2025 Annual conference will be in Tuscon, Arizona. We would like the color palet to be desert colors with at least 5 colors (and orange not being the primary color as that was the main color of our conference logo last year) We are a transit association (like buses and rail - check out our website for inspiration www.swta.org) so if you want to incorporate a transit vehicle that is cool, but should be relevant to transportation available in Tuscon Arizona (not taxies, uber, etc - only public transportation). I am envisioning a color palate that has lots of pinks, light blues, tans, or soft greens - just think that we also will have an expo hall and have to coordinate booth backdrops and table cloths... Some of the images will need to be in black and white for some of the conference swag so I needs to be adaptable.
Incorporate our logo too please
logo can be all white, all black, or in full color... what ever looks best
Updates
Gathering more feedback
Target Market(s)
Transit Agency Executives and Business Professionals who sell to Transit Agencies.
Industry/Entity Type
Public Transportaton
Logo Text
2025 SWTA Annual Conference & Expo Tuscon, AZ 2/18 - 2/21. Can be what ever looks best Tuesday 2/18 etc...
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Modern
Personable
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Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo, Name of Conference, Dates
Nice to have
- I would love to see come cacti or desert stuff. Easly converted to an image to use on swag like conference bags. Easily enlarged for huge conference banners and print graphics for the registration area
Should not have
- orange as the primary color